“Barbenheimer” is more than just a meme.
It’s a full-fledged box office phenomenon.Over the weekend, moviegoers turned out in force for Greta Gerwig’s neon-coated fantasy comedy “Barbie,” which smashed expectations with $155 million to land the biggest debut of the year.
But they also showed up to see Christopher Nolan’s R-rated historical drama “Oppenheimer,” which collected a remarkable $80.5 million in its opening weekend.Hundreds of thousands of ticket buyers refused to choose just one movie between the seemingly different blockbusters with twin release dates.
So they opted to attend same-day viewings of “Barbie” and “Oppenheimer,” turning the box office battle into a double feature for the ages.“This is an unequivocally great weekend for moviegoing,” says David A.
Gross, who runs the movie consulting firm Franchise Entertainment Research.
“‘Barbie’ and ‘Oppenheimer’ are complementing each other at the box office, not taking audience from each other.”The cultural…
Read full article