“Free Guy,” the video-game action comedy starring Ryan Reynolds, opened to $2.2 million in Thursday night previews.The movie is projected to take home around $15 million to $18 million after it opens Friday in 4,165 North American theaters this opening weekend, with some projections showing ticket sales could reach $20 million.
However, as cases of the Covid-19 delta variant increase around the country, audiences have become more reluctant to head into theaters for the latest large-scale releases.Since the Disney and 20th Century Studio film cost more than $100 million to produce, a weekend debut below $20 million would be considered disappointing for this exclusively theatrical release, though the measurements of box office success are once again shifting during the Covid-19 spike.The release of “Free Guy” will be important to watch because it’s the first Disney movie to have a traditional, theatrical-only release in roughly a year.
It will run only in theaters for 45 days,
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