Box Office: Tarantino’s ‘Once Upon a Time in Hollywood’ Tracking $30 Million Debut

Quentin Tarantino’s journey back to the height of hippie Hollywood is gearing up for its big-screen debut.“Once Upon a Time in Hollywood,” a drama that pays tribute to the golden age of Tinseltown, is eyeing an opening weekend between $28 million to $30 million when it hits theaters July 26, according to early tracking.

A $30 million start would be on the softer side given the star-studded cast including Leonardo DiCaprio and Brad Pitt, but some estimates show the movie could earn up to $50 million in its inaugural weekend.Sony, the studio distributing “Once Upon a Time in Hollywood,” shelled out a hefty $90 million in production fees, a figure that doesn’t include global marketing costs.

Tarantino’s films don’t always produce huge opening weekend numbers (his biggest launch to date is “Django Unchained” with $38 million), but they tend to have a long life in theaters as word of mouth picks up.

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