Movie theaters across the country served up plenty of popcorn and soda on Saturday as the industry slashed tickets to a mere 3 in a one-day promotion to honor National Cinema Day.
Without any new big movies on the Labor Day marquee, there wasn’t much to lose for Hollywood studios.
The discount paid off, as more than 8 million consumers went to the movies — the highest-attended day of the year — compared to only 1 million the day before.The resounding winner of the long holiday weekend was Top Gun: Maverick, which soared past Sony’s rerelease of Spider-Man: No Way Home to top the chart with a four-day gross of 7.9 million, including 6 million for the three-day weekend, according to Monday estimates.That’s one of the lowest grosses in recent decades for a film topping the Labor Day chart, but a great result for a
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