David Zaslav, president and CEO of Warner Bros.
Discovery, gave Greta Gerwig her flowers on Wednesday at Goldman Sachs Communacopia + Technology.
Considering the box office for “Barbie,” a few dozen (pink) roses was probably the very least he could do.“Greta Gerwig gets the most credit.
She’s an extraordinary genius,” Zaslav said when asked by a Goldman Sachs analyst what lessons Warner Bros.
took from what is now the no.
1 film of the year.Zaslav added that Gerwig “worked very effectively” and “right down to the wire” with the Warner Bros.
Pictures marketing team.“Every division of this company got behind ‘Barbie,’” he said.
“Every asset that we have was turned pink.”Zaslav means that both literally and figuratively.
He had Shaquille O’Neal, Charles Barkley, Kenny “The Jet” Smith, and Ernie Johnson talking “Barbie” on “Inside the NBA.” If you watched a futbol match in Sweden, the field turned pink during halftime.
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