October promises to be the best month for box office since theaters reopened.
After this weekend, it can’t come quickly enough.
The disappointment of “Dear Evan Hansen,” and the absence of any other new wide releases, contributed to a $39 million weekend, the lowest domestic take in four months and 41 percent of the same weekend in 2019.
(For context: That particular weekend was the weakest for September-December.)With the opening days of “Shang-Chi and the Legend of the Ten Rings” still included in our four-week rolling average of 2021, it falls to 61 percent compared to 2019.
October should be better — or to be more precise, it needs to be considerably better.
The lack of prime new films since the latest Marvel release is the main alibi for the overall weakness of September, but that changes next week.“Shang-Chi” remains #1 in its fourth week, the first title to hold that claim since “Tenet.” It
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