Disney chairman and CEO Bob Iger on Monday said that despite the rapidly-changing entertainment environment, he envisions a future where viewers still choose to subscribe to Disney content, even as they continue cutting the cord on more expensive cable packages.During a question-and-answer session at the annual Morgan Stanley Technology, Media and Telecom Conference, Iger outlined a hypothetical scenario where a majority of U.S.
households have an entertainment bundle that costs between $30 and $50.
Consumers, Iger surmised, are not likely to bank the roughly $70 in savings from cord-cutting.
“We think they’ll actually spend it on more entertainment,” Iger said.
“That’s where an expanded ESPN app, a Disney app, a Hulu app, can benefit greatly.”Iger’s appearance — his first at the Morgan Stanley conference — comes as Disney is in the middle of a number of strategic shifts, as the media conglomerate prepares to launch two new streaming services: ESPN Plus this spring, and a Disney-branded
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