Event cinema is coming of age as movie theaters increasingly look to live events and one-night screenings during the Sunday-Thursday corridor.Bts concert documentary, “Burn the Stage: The Movie,” pulled in a record-setting $18 million in 79 territories at 2,650 movie theaters in three nights for Trafalgar Releasing — including $3.6 million in the U.S.Peter Jackson’s World War I documentary “They Shall Not Grow Old” earned $2.3 million at 1,142 theaters in North America on Dec.
17 — marking the largest single night for a Fathom Events documentary.
It will screen again at more than 900 locations on Dec.
27.Paul Dergarabedian, senior media analyst with comScore, said the numbers show that 2018 is a turning point for event cinema.“Though event cinema has been there all along, quietly and consistently drawing huge audiences while offering up great content to draw folks to the multiplex, 2018 is the year that this unsung (and oft under appreciated) hero of box office
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