Universal’s opening of “Fifty Shades Freed” has launched with $5.6 million at 3,150 North American locations in Thursday night previews.The number is nearly equal to the trilogy’s sequel, “Fifty Shades Darker, which grossed $5.7 million from Thursday night previews at 3,120 venues a year ago.
“Fifty Shades of Grey” took in $8.6 million at 2,830 theaters on its first Thursday night in 2015.The finale of the erotic trilogy should heat up moviegoing at North American multiplexes this weekend, as “Fifty Shades Freed” is pegged to dominate with about $33 million at more than 3,768 locations.Sony’s launch of family comedy “Peter Rabbit” should wind up at about $16 million at 3,725 sites, while Warner Bros.’ debut of Clint Eastwood’s thriller “15:17 to Paris” is likely to take in about $12 million at 3,042 venues.The weekend should see a significant increase in moviegoing in the wake of a slow Super Bowl session with $94 million overall, according to comScore, as studios
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