For Disney Animation, Thanksgiving Weekend Is Now a Cry for Help

This Thanksgiving continues Disney’s multiplex tradition of a major animated release with today’s release of “Strange World,” which joins the ranks of “Encanto,” “Frozen” and its sequel, “Ralph Breaks the Internet,” “Coco,” and “Moana.” Unlike those titles, “Strange World” probably won’t debut at #1.Granted, the #1 money will go to the same place with Disney’s “Black Panther: Wakanda Forever.” Each film is expected to take in less than 50 million for the five-day weekend, with “Wakanda Forever” having the edge.Returning CEO Bob Iger has (plenty of) other problems to occupy his attention, but a new animated adventure that grosses perhaps 30 million over five days is a cry for help.

Adjusting five-day grosses to current ticket prices, every Disney-released Thanksgiving animated release (including Pixar) grossed at least triple the estimates for “Strange World.” Three years ago, “Frozen II” took in 125 million on its way to 477 million domestic (unadjusted) and #4 best gross among 2019 releases.

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