‘Free Guy’: Constructing the Emotional Architecture in ‘Free City’ for Ryan Reynolds’ Video Game Superhero

Production designer Ethan Tobman (“Room”) considers himself an “emotional architect” when it comes to world building.

And, with “Free Guy,” in which Ryan Reynolds portrays Guy, an Npc (non-player character) in the video game, “Free City” (“Grand Theft Auto” on steroids), who unlocks his sentient AI super powers, Tobman was able to construct a unique virtual world around his character arc.“I related to the concept and the satire of someone who feels he’s an afterthought,” Tobman said.

“He’s a half-developed, background character who’s destined for something more but can’t figure out why he feels like a cog in a machine.

That’s something a lot of us feel, and the idea of creating a world around that concept was such an enormous intellectual and creatively juicy challenge.”The Fox fantasy adventure, directed by Shawn Levy (“Night at the Museum”) and produced by Reynolds (but greenlit

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