‘Glass Onion: A Knives Out Mystery’ and the Case of the Baffling Theatrical Strategy

Rian Johnson’s “Glass Onion: A Knives Out Mystery” premiered at the Toronto International Film Festivals to great reviews, whetting the appetite of exhibitors who hoped/prayed that Netflix might provide the very expensive sequel a significant theatrical life.

Maybe two weeks? Three? A full month or more, in a real wide release? On October 6, Johnson announced on Twitter… that “Glass Onion” would open November 23 for a one-week “sneak preview event” on about 600 domestic screens.

Womp womp.Tickets are now on sale for that one-week debut, which (at this writing) will be followed by a month of no public availability before the film starts its streaming life December 30.

As release strategies go, this one is specific and nuanced; it’s also very odd.

Film festivals often premiere titles months before release, but to start a nationwide theatrical play and then nothing for a month? That’s unprecedented.Might that dead

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