Last month, we published a review of “The Story of Marvel Studios: The Making of the Marvel Cinematic Universe,” a sprawling, gorgeously presented book by veteran authors Tara Bennett and Paul Terry which chronicles how the company developed and executed its now-legendary streak of successful comic book movies.
We’ve already written about several of the book’s most interesting revelations, but there’s one more excerpt that we wanted to highlight which helps explain why Marvel Studios became the juggernaut it did, and it involves Kevin Feige and his executives doing something Hollywood players rarely do: learning the proper lesson after something doesn’t go as intended.Since Marvel Studios is one…The post How Iron Man 2 Taught Marvel Studios a Valuable Lesson appeared first on /Film.
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