Sony played a huge gamble this week, as it debuted Insidious: The Red Door in over 3,000 domestic theaters, sandwiched between Indiana Jones and the Dial of Destiny and Mission: Impossible — Dead Reckoning Part One — two tent poles with a combined reported budget of around $600 million.
Call it counter-programming or just impeccable insight, but the horror sequel, budgeted at a modest $16 million, has delivered more than the studio could’ve asked for in its opening weekend of release.
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