It’s Genius That ‘Barbie’ and ‘Oppenheimer’ Are Premiering on the Same Day

Choose your fighter: the entertainment juggernauts that are director Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer go head-to-head in a true clash of the titans.

Both films are anticipated hotter than hotcakes baked straight in the fires of hell.

Both filmmakers have venerated auteurs with enough street cred to corral butts into seats on the basis of name recognition.

Both projects are sky-high ambitious for reasons that couldn’t be more tonally or motivationally opposite.

And therein lies the marketing genius.

The oddball charm and undeniable fascination of that stark juxtaposition is merrily generating the kind of cultural hype money literally can’t buy; the kind that translates into box office gold.

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