Tokyo-based global advertising giant Hakuhodo Inc.
has acquired a majority stake in leading Indian brand and entertainment agency group, Ma&th (Marching Ants & Trigger Happy) Entertainment Network Private Limited.Headquartered in Mumbai, the Cannes Lions-winning Ma&th group primarily services clients involved in content creation including film producers, studios, streaming platforms, broadcast companies and international brands.Theatrically released films that the outfit has worked on include S.S.
Rajamouli’s “Baahubali: The Beginning,” Rajkumar Hirani’s “3 idiots” and “Pk,” both starring Aamir Khan, and “Sanju,” starring Ranbir Kapoor, “Uri: The Surgical Strike,” produced by Ronnie Screwvala, Danny Boyle’s “Slumdog Millionaire,” Farah Khan’s “Om Shanti Om,” starring Shah Rukh Khan and Zoya Akhtar’s “Zindagi Naa Milegi Dobara,” starring Hrithik Roshan and Farhan Akhtar.The company has also created campaigns for Netflix’s “Delhi Crime” and “Ak vs Ak,” Amazon Prime Video’s “The Family Man” and “Mirzapur” and
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