While everybody appreciates the sheer goodwill that enabled The Equalizer 3 to deliver a solid box office opening despite star Denzel Washington having done zero publicity for it, it’s worth noting that Bollywood icon Shah Rukh Khan has now delivered two of the biggest hits in the history of Hindi-language cinema — Pathaan and Jawan — without having promoted them in the traditional fashion.
Srk, as he is fondly known among his fans, didn’t participate in any pre-release press, choosing instead to rely on the audience’s hunger to see him on the big screen.
And the gamble paid off not once, but twice.
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