Kendrick Lamar’s Deepfake ‘The Heart Part 5’ Launches Partnership with Trey Parker and Matt Stone

Pulitzer Prize-winner Kendrick Lamar unveiled the first track for his upcoming album “Mr.

Morale & the Big Steppers,” kicking off the first step in his partnership with Matt Stone and Trey Parker’s production company.Lamar’s latest single “The Heart Part 5” features the 13-time Grammy winner transforming into Oj Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant, and Kanye West using deepfake technology from Parker and Stone’s Deep Voodoo studio under the Park County banner, as reported by Variety.“The Heart Part 5” is directed and executive-produced by Lamar and longtime collaborator Dave Free, comprising Lamar’s PGLang company, which inked a deal with the “South Park” creators’ company to craft a live-action feature film for Paramount Pictures.The first Deep Voodoo special titled “Sassy Justice” debuted in 2020, capturing a mock TV investigative report on deepfakes.

Parker described the 15-minute video as “probably the single most expensive YouTube video ever made,

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