Kendrick Lamar’s ‘The Heart Part 5’ Video Kicks Off Partnership With ‘South Park’ Creators Trey Parker and Matt Stone

It took a village to create Kendrick Lamar’s mind-melting new video for his song “The Heart Part 5,” which on the surface is just him performing in front of a red backdrop until you realize that his face deepfakes into those of Oj Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant and Kanye West.While the video was directed and executive produced by Lamar and longtime collaborator Dave Free and features a host of creative collaborators (listed below), the deep fake is credited to Deep Voodoo, a studio launched by “South Park” creators Trey Parker and Matt Stone to specialize in the technology — and the “The Heart Part 5” video appears to be the first fruit of a partnership between Lamar’s PGLang company and the “South Park” founders’ Park County banner to produce a new feature film for Paramount Pictures.The Deep Voodoo studio — the name of which almost certainly was

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