After breaking through at the Oscars in a big way with Alfonso Cuarón’s “Roma,” Netflix is aiming to achieve similar success this upcoming awards season with two high profile titles: Noah Baumbach’s “Marriage Story” and Martin Scorsese’s “The Irishman.” One of the driving forces behind Netflix’s Oscar campaign for “Roma” was giving Cuarón’s epic as many chances as possible to play the big screen at fall film festivals.
Not only did “Roma” play the four biggest events — Venice (where it won the Golden Lion), Telluride, Toronto International Film Festival, New York Film Festival — but it also screened at a handful of regional festivals like the Hamptons, Mill Valley, Scottsdale, Palm Springs, and more.Bringing “Roma” to over a dozen fall film festivals helped legitimize Cuarón’s Netflix movie as a major theatrical experience, an important step in getting the industry to look past the stigma
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