One-off ’Mean Girls Day’ event comes three months ahead of release of new theatrical film.In a bid to drive engagement with younger audiences, Paramount chopped up its 2004 high school comedy Mean Girls into 23 segments and dropped the film on TikTok for free on Tuesday.The move, believed to be the first time a major Hollywood studio has put an entire film on the social platform, was a promotional tactic to raise awareness among Gen Z and younger Millennial viewers ahead of the January 2024 theatrical release of a new iteration of the cult film.Tuesday’s stunt honoured ‘Mean Girls…
Read full article