Earlier this week, Peacock released two full TV episodes on its TikTok channel, one from Craig Robinson’s delicious dark comedy Killing It and one for the hit reality show Love Island USA.
At first glance, that seems like a great marketing strategy.
Everyone knows movies and TV shows get split into dozens of bite-sized videos and illegally uploaded in TikTok, gathering an audience of thousands.
So, it makes sense for streamers and networks to drop some free episodes on official channels to expand their market presence, build on their brand, and capitalize on potential new subscribers.
Unfortunately, on the production side of things, companies dumping episodes on social media might become another way to bypass contracts and make money without paying the people who actually help create these shows.
As such, Peacock’s recent TikTok expansion is a grim reminder of what writers and actors are striking for.
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