Charlie Collier, who oversaw AMC Networks in its “Mad Men,” “Breaking Bad,” and “The Walking Dead” heyday, is taking his talents to Roku to serve as president of Roku Media.
A job description might say he’s bridging the gaps between advertising, content, and consumers across Roku’s streaming platform, including The Roku Channel.Those who know Collier see it a little differently.
“People are going to want to talk to Roku now because they want to talk to Charlie,” said Michael Kassan, a media and advertising consultant and Medialink principal.
“Charlie is a star.”Collier currently leads Fox’s broadcast network, its reality programming, and its studios.
He is not especially hands-on with news, sports, and streaming At Roku, Collier gets to really be the man; the promise of all that oversight, especially the streaming part, was attractive to the man who left AMC while AMC+ was in its AMC Premiere infancy.
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