Pixar’s ‘Elemental’ and Sony’s ‘No Hard Feelings’ Debut on VOD Charts but Fail to Dominate

This week, the top title for at-home viewing is all a matter of perspective.

New releases “Elemental” (Disney) and “No Hard Feelings” (Sony) took the top position at Vudu and iTunes, respectively, while last week’s unanimous #1 “Spider-Man: Across the Spider-Verse” (Sony) kept the lead spot at GooglePlay.

With “The Pope’s Exorcist” now #1 at Netflix, Sony topped three out of four lists.Expect more changes to come: “Indiana Jones and the Dial of Destiny” (Paramount) reportedly debuts August 29 and unconfirmed reports have the PVOD of “Barbie” (Warner Bros.) as soon as September 5.“Elemental”PixarIt’s notable that “Elemental” doesn’t dominate.

The Pixar film sustained a better-than-anticipated theatrical run of $151 million domestic — five times its opening weekend — and $458 million worldwide.

But with a reported $200 million production cost before marketing, it needs a very strong post-theatrical response that starts with PVOD.Both “Elemental” and “No Hard Feelings” debuted as $19.99 sale titles rather than 72-hour rentals.

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