Frédérique Rouault joins ahead of the European Film Market next week.Paris-based Playtime has appointed Frédérique Rouault as its director of international sales ahead of the European Film Market next week.The experienced sales executive arrives from Celluloid Dreams where she was head of sales from November 2016 and helped to contribute to its recent expansion.Prior to that, Rouault was VP international Sales at TF1 Studio where she worked on hits such as Serial (Bad) Weddings.She originally cut her teeth in sales at Paulo Branco’s Alfama Films after attending Sciences Po and then France’s prestigious La Fémis film school, where she studied distribution.In her new role, Rouault will work alongside Playtime partners François Yon, Sébastien Beffa and Nicolas Brigaud-Robert, taking over the responsibility of the international film sales department.“Frédérique is a seasoned professional,” said Brigaud-Robert.
“She is versatile in her capabilities and has proven her talent, selling both mainstream
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