Former Disney India head and producer of Sony Liv hit “Rocket Boys,” Siddharth Roy Kapur has hailed the reinvigorated Indian box office and robust streaming space.
Nevertheless, he sees challenges ahead.After Shah Rukh Khan’s “Pathaan” ignited a stagnant post-pandemic box office in January, hits have been sporadic.
While there were sparks across India’s various language-specific film industries, including the Hindi-language “The Kerala Story,” “Tu Jhoothi Main Makkaar” and “Zara Hatke Zara Bachke,” the Telugu-language “Waltair Veerayya” and “Veera Simha Reddy,” the Malayalam-language “2018” and “Romancham” and the Tamil-language “Ponniyin Selvan: II,” the overall box office remained sluggish for the first five months of 2023.The Indian box office caught fire in the June-July period with hits including the Hindi-language “Satyaprem Ki Katha,” Marathi-language “Baipan Bhaari Deva,” Punjabi-language “Carry On Jatta 3,” Telugu-language “Bro” and “Baby” and Tamil-language “Maaveeran” keeping the turnstiles ticking over.Hollywood enjoys a 10% market share in India and,…
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