Well, it’s finally here.After months of queries and quibbles and confusing commercials, Quibi, the billion-dollar brainchild of Jeffrey Katzenberg, as overseen by Meg Whitman, is here and ready to stream its initial offering of celebrity-driven content.More from IndieWireVirtual Press Junkets Are Happening and Could Change the Way Films Are PromotedQuibi’s Launch Day Success Is Difficult to DetermineQuibi has built its distribution model around offering short-form content — episodes are limited to 10 minutes or less — optimized for a generation of viewers raised on viral videos and YouTube personalities.
To that end, the talent Quibi has brought on board trends heavily toward the young and hip, with Chrissy Teigen hosting her own court show and Chance the Rapper resurrecting “Punk’d.” They even have a show where a mentalist breaks former NFL star Rob Gronkowski’s brain, though that seems less impressive than you’d think.Beyond the name recognition involved,
Read full article