Disney is taking the gloves off in its battle with kiosk operator Redbox, working to make it significantly harder for Redbox to obtain DVDs of recent Disney releases.According to an amended complaint filed on Tuesday by Redbox, Disney has recently retained Anderson Merchandisers, an in-store merchandising company, in its effort to limit Redbox purchases of Disney DVDs.
Redbox alleges that a major big-box retailer has been instructed not to allow Redbox employees to buy more than five Disney DVDs.
The retailer is not identified in the complaint, but Anderson has a close relationship with Walmart.Redbox alleges that Anderson employees have followed its own staffers around in stores and taken photographs of them, and in one case threatened a Redbox staffer with prison time.“On February 27, 2018, a Redbox employee was threatened multiple times with imprisonment in a federal prison for purchasing combo packs of ‘Coco,’” the complaint alleges.
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