Roger Vorce Dies: Apa Co-Founder Was 88

Roger Vorce, who learned the agency business at McA under Lew Wasserman and who co-founded the Agency for the Performing Arts in the early 1960s, has died.

He was 88.

Apa announced the news this morning.

Vorce launched Apa in New York in 1962 with fellow MCAers David Baumgarten and Harvey Litwin, and the agency quickly grew in status.

Its client roster at one time or another included Liberace, Johnny Cash, The Doors, Jefferson Airplane, Harry Belafonte, Michael Feinstein…

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