Rome Mia Market Wraps Positively With Bigger U.S. Presence, Strong Product
Rome’s Mia market for TV series, feature films and documentaries wrapped on a positive note Sunday after 4 days of intense dealmaking and presentations which saw some 2,000 executives, including 400 buyers, sample a substantial offering of select new top notch mostly European product.“We still don’t generate the big announcements like Mipcom,” said market director Lucia Milazzotto.
But, she added “we are growing.” Milazzotto boasted that for its fourth edition the new concept Mia event created to put Italy back on the markets map attracted a big rise in U.S.
attendees across all sectors, “which means more buyers, and more commissioning editors,” came lured by “the cream of the European crop.”The American contingent at Mia comprised Anonymous Content chief Paul Green, Oscar-winning multi-hyphenate Bryan Fogel (“Icarus”), Sony Pictures Entertainment Senior VP Katrhyn Busby, “Narcos” show runner Chris Brancato, and “Bridesmaids” and “Ghostbusters” director Paul Feig.
Besides coming to do business,
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