The Rubik’s Cube is getting the big screen treatment.Ashok Amritraj’s Hyde Park Entertainment Group and Endeavor Content have partnered with the eponymous brand for a feature film based on the best-selling puzzle toy.
Hyde Park is also working with Endeavor Content-backed “The Wall” producer Glassman Media for a game show based on the Rubik’s Cube.The film — details of which are still sparse — will be produced by Amritraj and executive produced by Priya Amritraj and Addison Mehr for Hyde Park.
Meanwhile, the game show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.One of the most recognizable global toys around, 450 million Rubik’s Cubes have been sold around the world.
Created by Hungarian sculptor and architecture professor Erno Rubik in 1974, the toy requires the player to unlock a web of six, mixed-up colors, twisting the cube to show just one color per side.
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