The term “Must See TV” has been used so often that it has almost lost all relevance.
Game of Thrones? Must see TV.
The Sopranos? Must see TV.
Squid Game, Ted Lasso, The Mandalorian? Must see, must see, must see.
Yet there was a time not all that long ago where the term wasn’t a catch-all applied to the pop-culture series du jour.
It was, in fact, a heavily-promoted slogan created by NBC promotional producer Dan Holm in 1993 that would come to be associated with NBC’s dominant Thursday evening block throughout the 1990s.
Although many shows were rotated through the block — Frasier, Wings, and Mad About You to name a few — the most prominent line-up of series associated with the Thursday night slogan happen to be three of the most iconic of all time: Seinfeld, Friends, and ER.
But were they really “Must See TV”? Yes.
Yes, they were.
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