Should ‘Trolls World Tour’ Earnings Victory Really Affect Long-term Release Strategies?

You’ve probably heard that AMC Theaters and Regal owner Cineworld aren’t too happy with Universal right now.

In fact, they’re so angry over NBCUniversal CEO Jeff Shell’s recent comments that both companies have announced that they are refusing to screen the studio’s films.

If that decision holds, that’d mean no upcoming tentpoles like Fast and Furious 9 and Jurassic World: Dominion at their locations.

Universal led the VOD charge when shutdowns first began by making The Hunt, The Invisible Man and Emma.

available for at-home viewing soon after they arrived in theaters.

Given …

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