Sony Pictures International Productions is to expand into Indian regional cinema by backing a new film from Malayalam superstar Prithviraj Sukumaran, who is usually known simply as Prithviraj.The studio last year began a local-language production strategy in India, that began with the high-profile Hindi or Bollywood segment.
It recently released controversial drama “Pad Man,” starring Akshay Kumar, and in May will release “101 Not Out” with Amitabh Bachchan and Rishi Kapoor.The deal with the newly-established Prithviraj Productions is a further step by Sony, which has major broadcasting interests in India, into the country’s vast regional film industries.
Prithviraj Productions is headed by Prithviraj and journalist-turned-producer Supriya Menon.“This will be our first exciting step into the content rich pool of regional cinema and we are planning to expand the Sony footprint in other languages as well,” Vivek Krishnani, MD, Sony Pictures Entertainment, India, told Variety.“Apart from Malayalam
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