Steven Spielberg’s sci-fi action adventure Ready Player One is tracking for a sluggish $35 million-plus debut at the North American box office over the three-day Easter weekend.Ready Player One is getting a jump-start on the weekend by rolling out on March 28, a Thursday.Warner Bros.
and Spielberg, who are hoping for at least $50 million, still have three weeks left to make their final marketing push.
(Warners is particularly encouraged by strong interest among males.)The film will have a major presence at SXSW — a screening is rumored, although nothing is official — and will get heavy…
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