Click here to read the full article.Streaming services hit a fifth consecutive high in their share of all TV use in July — and for the first time, ranked as the most watched platform across the television landscape.Streamers overtook cable for the month, accounting for almost 35 percent (34.8 percent, to be exact) of all TV usage in the United States, according to Nielsen’s monthly Gauge platform rankings.
That’s up more than a full percentage point from June’s figure of 33.7 percent.
Streaming usage has increased every month since March, growing by an average of about a point per month.The high mark for July was fueled by Netflix’s Stranger Things — which racked up 18 billion minutes of viewing time for the month — and other big titles, including The Umbrella Academy and The Boys.
Streamers gained more than six share points compared to July 2021 (28.3 percent to 34.8 percent), an increase of almost 23 percent.
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