SXSW Changes Name to SXSW Film & TV Festival to Reflect Entirety of Offering

The South by Southwest (SXSW) festival has nailed down an official rebranding ahead of the 2023 festival.

SXSW will now officially be called the SXSW Film & TV Festival going forward.

Per an official press statement, the name change is issued to “reflect the event’s long standing and deep programming of episodics in the screening program, Film & TV tracks, and Keynote and Featured Speaker sessions in the Conference.”SXSW made history as the first festival to program episodic showcases a decade ago with the premiere of Lena Dunham’s groundbreaking HBO series “Girls” in 2012.

The festival launched an Episodic section in 2014 which has included the world premieres of series like “Silicon Valley,” “Mr.

Robot,” “Barry,” “What We Do in the Shadows,” and “Search Party.”“We are so proud of our rich history of showcasing both film and television, and wanted the festival name to reflect what we have been doing for a decade,

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