Tag: Robbie Brenner
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When Mattel Execs First Got the ‘Barbie’ Movie Script, It Was 147 Pages Long: ‘It Was Like Going on This Crazy Ride’
A new article from The New York Times on how the “Barbie” movie’s success will pay off for Mattel reveals that executives at the company were first treated to a 147-page script for the film. The screenplay by Greta Gerwig and Noah Baumbach would be shaped into a 114 minute film. Mattel Films head Robbie…
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‘Barbie’s Success Shouldn’t Mean More Live-Action Toy Movies for Mattel
In anticipation of the then-upcoming release of Barbie, The New Yorker ran a piece on July 2, 2023 detailing Mattel’s plans for expanding further into the world of movies. Mattel had always harbored ambitions of making it big in Hollywood and had even attempted to turn those goals into a concrete reality in 2018 by…