A new article from The New York Times on how the “Barbie” movie’s success will pay off for Mattel reveals that executives at the company were first treated to a 147-page script for the film.
The screenplay by Greta Gerwig and Noah Baumbach would be shaped into a 114 minute film.
Mattel Films head Robbie Brenner was the first exec to read the script.As The Times reports: “When the script did land in Ms.
Brenner’s email, it was 147 pages — the length of a Quentin Tarantino film, epic by Hollywood standards.
She closed her office door and started reading.
‘It was like going on this crazy ride,’ she recalled.
It broke rules, including the so-called fourth wall, addressing the audience directly.
It poked fun at Mattel.”Brenner immediately went to Mattel CEO Ynon Kreiz after she read the script and told him, “I’ve read a lot of scripts,…
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