The 5 Hallmarks of a Greta Gerwig Movie

We’re all just Greta Gerwig girls, living in Greta Gerwig’s world.

The filmmaker has officially ascended to the A-list of directors with “Barbie,” her third directorial effort.

The existential comedy adapted from the Mattel doll line is one of the biggest movies of 2023, and is set to cross the line to $1 billion at the global box office.

Perhaps more importantly, it’s a legitimate cultural phenomenon, getting everyone talking about its feminist themes and launching memes and viral trends.The success of “Barbie” is a turning point for Gerwig, who across three films, has only seen the budget and scale available to her grow at an exponential rate.

Once best known as a character actor — including co-directing Joe Swanberg’s mumblecore film “Nights and Weekends” — Gerwig made her proper solo directorial debut with 2017’s “Lady Bird.” Inspired (but not based!) on her childhood growing up in Sacramento, California,…

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