‘The Boogeyman’ TikTok Stunt Lets Viewers Haunt Influencers

While Spider-Verse will be lighting up the box office this weekend, there’s one hidden horror gem that you and your terrified best friend don’t want to miss.

That would be The Boogeyman from director Rob Savage.

The film, based on the Stephan King short story of the same name, continues 2023’s standout year for horror and the trend of cleverly scary marketing campaigns.

In the newest publicity stunt, The Boogeyman has created an interactive “scare room” that lets viewers take control of this haunting demonic force during its release week.

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