In August 2009, audiences were treated to their first brief glimpses of Christopher Nolan’s Inception with an epic trailer.
Though the film was still in production and nearly a year from release, devoted fans of the celebrated auteur salivated over the 60-second trailer that teased their imaginations and left much to be desired.
But in addition to surreal imagery of gravitational shifts, a spinning top, and close-ups of star Leonardo DiCaprio, the trailer featured an audio cue that would soon become a hallmark of modern movie marketing.
Characterized by The Hollywood Reporter as “a foghorn on steroids,” the bombastic, loud, and undeniably powerful cue would be featured again months later in Inception‘s theatrical trailer.
And in the final film that debuted in July 2010, composer Hans Zimmer’s score employed a recurring musical cue that bore strong a resemblance to those heard in the film’s trailers.
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