It’s a rare Sunday when three original films debut with strong grosses.
Since Covid devastated theaters, it is a first.Paramount’s “The Lost City” starring Sandra Bullock and Channing Tatum in a latter-day “Romancing the Stone” opened with $31 million, dislodging still-strong “The Batman” from #1.
The $70 million production continues Paramount’s 10-month string of successful openings of mid- to lower-budget releases that prosper in theaters, most with a window of 45 days or longer.“The Lost City” is also the first Covid film to open at this level that was propelled by both females (61 percent) and older (about half over 35) viewers.
That’s no small deal.It also means Channing Tatum had two strong films (along with “Dog”) in less than two months.
There’s an obvious lesson here that goes to the core of what is missing from so many studio films.
Put two attractive actors in a story-driven original film,
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