Universal Dominates July 4 Box Office, but the Fireworks Fail to Support ‘F9’
Just as “F9” couldn’t come soon enough, the same applies for next weekend’s “Black Widow.” Universal leads by default with its unheard-of release of three wide titles over two weeks, but total box office declined from last weekend.
As expected, “F9” led in its second frame, followed by “The Boss Baby: Family Business” and “The Forever Purge.” Three movies in the top 10 grossed over $10 million, a first since March last year.Even with new titles, we’re seeing grosses plateau.
The three-day weekend for all titles should total $72 million, down from $98 million last weekend.
The same weekend in 2019 grossed $184 million.
Another point of comparison: The last time July 4 fell on a Sunday was 2010.
That weekend’s total, adjusted for higher ticket prices, was $220 million.Over the past four weeks, grosses overall are 43 percent compared to the same period in 2019.
Last weekend, the comparison was 49 percent.
Next week will improve things,
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