Mattel is eager to return to Hollywood following the success of Barbie.
As one-half of the Barbenheimer craze, the Greta Gerwig film has wasted no time making box office history, already rocketing past the performance of the acclaimed and highly anticipated Mission: Impossible – Dead Reckoning Part One with over $400 million at the global box office.
The toy company is now pushing full steam ahead on a number of its other previously-announced projects in order to capture that magic once more.
Key among them is a little film starring Vin Diesel based on the Rock ‘Em Sock ‘Em Robots toys.
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