HBO Max and its corporate sibling Warner Bros.
announced today they’re teaming up to launch a new label that will produce movies for WarnerMedia’s HBO Max streaming service.
The label, Warner Max, will produce eight to 10 films annually for the service, which launches in May, with the first titles dropping on the platform at some point this year.The label will deal in mid-budget releases, the kind of films that have increasingly disappeared from theaters in favor of streaming-only distribution.
It’s a strategy already being employed by Disney with its four-month-old Disney+ service: The studio remains committed to theatrical tentpoles like the upcoming Marvel title “Black Widow,” while giving a streaming debut to mid-budget fare like the live-action “Lady and the Tramp.”Warner Max hasn’t yet made its slate public, but its likely some previously announced projects, like the Melissa McCarthy vehicle “Superintelligence,” will be among
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