“Nomadland” (Searchlight) and “Minari” (A24), two of the top Oscar contenders in multiple categories, have started their theatrical releases in parallel with home premium VOD play.
On April 25 we’ll know how they performed at the Oscars, but we will learn almost nothing about the size of the audience who watched them.Audience size and box office aren’t Oscar metrics, but it’s a key part of the awards-season narrative.
Few will vote for a film they haven’t seen, and the best way to ensure that voters prioritize a screener is a swell of interest from others who already have seen the movie.
Oscar jockeying is a complex business, and there’s no clear ratio between audience and awards, but last year awards watchers became increasingly confident in the Best Picture chances for dark horse “Parasite” as its box office grew.Many things are different this year.
The
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