What Should Netflix Do? Three Words: ‘Drive My Car’ (Column)

When you live in the insular bubble of film-festival gossip and industry chatter, it’s the friends outside the business who gauge which stories are really gaining traction.

They’re the ones who blew up my phone inside the Dolby Theatre with Will Smith questions and asked me if “The Batman” was worth their time.

This week, the layperson contingency had a more practical request: Was it time to nab some Netflix shares?I can wax poetic about my socks more than stocks, but Netflix’s godawful first-quarter performance does merit a hot take relevant to the future prospects of film culture, the chief concern of this column.

For Netflix, it might even present an opportunity.It was only seven years ago when Netflix elbowed into the specialty market for international cinema with Cary Joji Fukunaga’s 2015 “Beasts of No Nation.” Two years later, Netflix became the biggest spender on

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