Netflix has nearly completed its about-face about commercials.
While we now know its ad-tech partner (Microsoft) and when it will launch (“early 2023”), there’s still much we do not know about AVOD Netflix.
Like, which shows (and movies) will Netflix put ads on anyway?The short answer is most — but not all — content.
“The vast majority of what people watch on Netflix we can include in the ad-supported tier — today,” the company’s Co-CEO and Chief Content Officer Ted Sarandos said on Tuesday’s Q2 earnings conference call.
“We will clear some additional content — but certainly not all of it.”Sarandos was responding to what is understood as one of Netflix’s biggest hurdles to launching commercials: Actually getting permission.
It needs to renegotiate at least some contracts for third-party shows like “Breaking Bad” and also Netflix Originals that are produced by other studios.
Sony makes “The Crown,” for instance.
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