‘Where the Crawdads Sing’ Shows (Again!) Why Female Audiences Are Good Box Office
Second place at the box office went to weekend three of Universal’s very strong “Minions: The Rise of Gru” — but the real news belongs to #3, which went to the week’s sole new major release “Where the Crawdads Sing” (Sony).
It grossed 17 million, at the high end of its expectations.Part of that underestimation may come from the industry’s default-defeatist attitude toward films that target an older female audience.
With source material from a massive bestseller, “Crawdads” also had built-in interest beyond most adult-oriented dramas — even with the film’s mixed-to-negative reviews.
It currently stands at 44 on Metacritic.If “Crawdads” can sustain a decent multiple‚ as its A- Cinemascore suggests, the film could yield one of the year’s most net-positive results.
The “Thor” production budget,
Read full article